Feed store embraces new Kellogg home
Food trucks rolling at new location
KELLOGG — It was nearly two years ago that Brenda Peterson opened the doors of her small feed store in Cataldo as a backup plan for ranchers and animal owners who didn’t or couldn’t make it to the big city for supplies.
At the old location, Plan B Feed Store carried the essentials at competitive prices. Throw in some solid customer service from the owner and you have a recipe for a successful business.
The only issue was that the space in Cataldo couldn’t accommodate any growth.
“The place in Rose Lake was too small,” Peterson said. “I needed more room for feed and I wanted to grow the feed store. Add animals and other things that people need.”
Thanks to the efforts of her Realtor, Dennis Spencer, Peterson made the decision to move Plan B to Kellogg.
Located at 110 N. Hill St. in the old United Steelworkers Memorial Hall, Peterson opened the doors at her new location on April 1 and the reception has been incredible.
“It’s been excellent,” she said. “It’s been so nice because Kellogg opened their arms to me.”
The new, larger space suits the feed store’s needs quite well. With concrete floors and plenty of open space, Peterson can display what she has and still have room to grow.
Plan B continues to offer feed for every common type of farm animal and even some for wild animals — such as custom made feed for deer in our area that helps their antlers grow larger. Peterson takes pride in the fact that just about everything she provides is locally grown and/or made — coming from areas such as the Palouse or North Idaho.
What makes her business so special is that Peterson is always open to new ideas and constantly looking to add new items.
“Every week I try to bring something new in,” she said.
The most notable new products at the new Kellogg location are of the furry and feathery variety. Being able to offer rabbits and chicks to her customers is just something Peterson could not do at her old location due to a lack of space.
Peterson first got the idea to open a feed store when she was buying feed for her own animals.
“I have chickens, so I was sick of buying that crap feed from Walmart and I hated going over the pass to go to North 40 or any of those other places,” she said.
It also didn’t hurt that she has been working with animals her entire life and sees it as a passion of hers.
Plan B Feed Store currently occupies the main room of the building while Peterson decides what to do with the other two smaller rooms that face toward Hill Street. While nothing is set in stone at this time, she hopes to turn one room into a commissary kitchen and the other into possibly a barber shop.
The commissary kitchen would be there to support the other exciting angle of this endeavor — food trucks.
Thanks to Spencer, Peterson was given the idea to bring in food trucks and allow them to serve on the property to help with rent.
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The first vendor to join the cause was Pablo’s Taco Truck Revolution.
Owner and operator Pablo Delgado grew up eating from taco trucks and vendors in San Diego and Los Angeles where he grew up.
While working in Yuma, Ariz., in 2005, he had an opportunity to really learn about taco trucks and the business behind them from a friend.
Delgado said that while this was the moment he first “got the bug” for opening his own truck, it would take many years for the dream to become a reality.
In his personal time, he cooked a wide range of Mexican dishes — his favorite of which being street tacos.
In June 2015, Delgado and his wife moved to North Idaho to get to know his biological father.
“I feel in love with this area. It felt like home,” he said.
It was here while he was working for Dave Smith Motors that Delgado finally pulled the trigger on getting a truck.
“Back in January, my wife hit me in the shoulder and said ‘you know what you need to do? You need to open that taco truck!’”
That simple nudge was all he needed.
In a matter of months, Delgado purchased a food truck. All he needed now was a location.
Delgado met with Spencer to chat about the Memorial Hall building for a separate business and that’s when the idea was pitched to him.
Peterson and Delgado were put into contact with each other and a deal was struck so that Pablo’s Taco Truck Revolution could have a home.
Delgado feels that his truck fills a specific want in Kellogg.
“We have a good Mexican restaurant in town, everyone seems to like it, but there’s just not a fast food version of good Mexican cuisine and I want to fill that void. Budget friendly and quick take-out,” he explained.
The truck offers a variety of street tacos in addition to other specialty items that change daily.
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Complimenting Pablo’s Taco Truck is Garren and Nancy Tayler’s barbecue trailer — Garrenteed BBQ.
Tayler first got into barbecue after he got his first smoker two years ago.
“I kept making food and people kept saying they loved it, so I eventually decided that I was going to start cooking for people where they could purchase it from me,” he said.
Garrenteed BBQ found its new home in front of Plan B after Tayler spoke with Delgado about the arrangement. The two were co-workers at Dave Smith.
Since early April, Garrenteed BBQ has been satisfying hungry customers with pulled pork and beef brisket sandwiches.
All the meat used by Tayler is smoked the night before to ensure that everything is fresh the next day.
Garrenteed BBQ also offers catering services upon request.
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Plan B Feed Store is open Tuesday through Saturday, 10 a.m. to 6 p.m.
Pablo’s Taco Truck Revolution is currently open Tuesday through Friday from 11 a.m. to 3 p.m. and Saturdays from 11 a.m. to close.
Garrenteed BBQ is currently open Fridays and Saturdays from 11 a.m. to 2 p.m.
For the most current hours and specials on all three businesses, visit their respective Facebook pages.