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Marty and Max: The ugly truth — preparing your home to list

by MARTY WALKER
| February 24, 2023 1:00 AM

Hey Max, What do I need to do before my home is photographed?

This is a tremendous investment. For example, for homes that we list, our marketing investment (provided at no additional cost to the seller) is as little as $299 for a lot and up to $2,000 for a high-end home on acreage with multiple buildings and this doubles if we have to reshoot due to season changes. Preparing a home for photography is dramatically different than preparing a home for an open house. This is a stressful time, and you are working hard. You must prioritize. Metaphorically speaking, don't be the guy who is caught mowing the grass when his house is on fire. When preparing your home do it the RAWHIDE way. Remember the old country song from many western movies including "City Slickers?" It goes something like… “Rollin, Rollin Rollin, Keep those dogies rollin, Head 'em up, Move 'em out.”

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